Soigné was born from the imagination of Ashley Clark, a woman with artistic distinction, creative prowess, limitless determination and a passion for fashion. As a former NFL cheerleader, pageant queen and model, Ashley is no stranger to the fashion world. The young and hungry entrepreneur was persistent in making her designer dreams a reality. Ashley is self-taught, learning how to sew, sketch and build a company on her own. Ashley passionately upholds the traditions of a classic milliner, whilst redefining classic headwear, challenging conventions and technique alike. The quality and care taken on each piece, the expectation to obsess over detail, and produce perfection has led Ashley to design for fabulous women.
“I create pieces that command an audience. My collections are made not for the ordinary, but the extraordinary, bold women who set out to make the ultimate statement. I want a woman to wear a piece from my collection and be the topic of conversation at every event she attends. I want her to feel sexy, mysterious and alive!”
– Ashley Clark